The Tip Sheet from Let’s Demystify the WordPress Dashboard

Stephen and I enjoyed presenting the pilot of the Workshop on Demystifying the WordPress Dashboard. And here is the much awaited tip sheet.

This list represents Let’s Start with Easy to Sustain SEO Attractability that can be easily remembered and maintained from first blog post to last and to every page.

First things first: Creating a User Profile

  1. Keep your bio details relevant and current.  Fill in all fields you can.
  2. As a publicly searchable profile this serves your quest to be found and identified.
  3. Use an Avatar or a Gravatar. And update this too like your bio. A current picture is ALWAYS best.

Must Have Plugins and Functionality (according to Stephen and Deb):

Akismet for filtering Spam
Google Analytics for tracking visitors and what gets attention from them
Google XML Site Map for the spiders to more easily scan your site
SEO Ultimate or All in One SEO
Share Buttons or AddToShareAny  (for Social Media Sharing with ease)
Social Profiles Widget (cool graphics that link to your social media links)
Smart YouTube Pro (if you like inserting videos0
NextGEN Gallery (to organize your photo galleries)

Writing: Creating and Cleaning Up a Blog post

  1. First Write on your topic or theme from your heart and authentically for your human reader
  2. Give it a meaningful title (that may be different from the title in your Meta Title SEO field
  3. Select a category or two (from your list of themes you write on)
  4. Add Tags that can be 2 to 4 word phrases  that “tag” what your post is about.
  5. Use links to create a web of connectivity between your pages/posts and other sites you are siting  (and fill in alt text for the hover text of the hyperlink you insert that opens in a new window.)
  6. Fill in Meta Data in SEO fields (SEO Ultimate or All In One SEO)

SEO: Get your metadata into shape and use it to your best advantage:

  1. Figure out the keywords you most want to target. How might others be searching for you?
  2. Create a metadata master file to keep track of your most important terms.
  3. Fill out all the SEO fields, for each blog post and each page on your site:
  1. Meta Title 60 characters: Branding | Keywords | Title of blog
  2. Description field 140 characters: compelling and uses relevant keywords. Sometimes this field might be called “excerpt” or “what this blog is about” or something else.
  1. Keep refining your metadata as you learn more about your market and how people may be searching for you.

 

It might seem like a boring chore to go back and update your metadata, but I promise you it’s one of the most powerful things you can do to help your blog be found and rise above over time as you write a body of work.

Images are Good for SEO TOO:

  1. Have you named your file with keywords that make sense?
  2. Have you filled in the description?
  3. Is a caption appropriate?

Tools for Backing Up Your Site:

  1. Export content on a regular basis (all posts, pages, comments, tags, categories)
  2. Xcloner the recommended Plugin for Exporting your files and content data

Updating WordPress and Your Plugins:

  1. Backup your content first.
  2. Deactivate all Plugins
  3. Update your WP version from your site or your hosting service (via Simplescript)
  4. Reinstate one Plugin at a time and TEST for working correctly before updating another.
  5. Wait a few weeks for new versions to have “bugs” worked out. No need to be updating EVERY time a new version is issued. This also gives Plugin developers the chance to update their Plugin versions as well.

 

 

 

This entry was posted in marketing, Social Media by Deborah Drake. Bookmark the permalink.

About Deborah Drake

Deborah Drake is the founder of Authentic Writing Provokes, a full-time wordsmith, a publishing specialist, and an avid competitive storyteller. She champions the power of storytelling, good grammar, and on occasion--breaking the rules in the name of innovation. She has helped over a hundred clients develop, write, edit, and self-publish their website content, blogs, and books---Above all, she is an advocate for authentic writing, heart-based marketing, and bold self-promotion--that authentically reflects essence, vision, and mission. “What we can relate to personally, we can understand better, sooner, and more quickly. Authentic self-expression ALWAYS provokes." **Co-author of two non-fiction/self-help books, Burn Your Resume. You Need a Professional Profile and Message in a Bottle.** Deborah appreciates the stunning Pacific Northwest for its greenness even though she misses the salt air and sandy beaches of her native Monterey Peninsula--happily lives in Bellevue with her family, where she starts most days with an early morning walk to fuel her focus and creativity.

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