Publish or Perish? Really? (part 1 of 3)

Beloved author, Paulo Coelho has many fine quotes, as the prolific writer he is and I dedicate this series to the themes within this statement:

“Don’t expect to get anything back, don’t expect recognition for your efforts, don’t expect your genius to be discovered or your love to be understood. Act because you need to act.” ~Paulo Coelho

In an age when it is easier to self-publish, why not help yourself to it?

The name of the game this week for me is stay on task. Not only is there a manuscript to edit there is another to format and much to read and comment on. In this day of self-publishing, yes anyone COULD write a book but who actually does?

It is NEVER too late to start. There are many late blooming writers. Sometimes we first need the right dose and variety of life experience that helps us define our purpose clearly. And sometimes it takes big events and changes to catalyze the writing urge in us.

Self-publishing is not for the faint of heart. And while there may be a variety of do-it-yourself means to publish yourself, the fact remains you still must generate the idea, then the manuscript, thereafter the book, the play, the blog post before you can “publish” the beauty. There is a tremendous sense of self-satisfaction when writing is completed. It could be a singular blog post or a larger project and I say celebrate your writing with others.

I am a cheerleader and champion for writing for yourself. And while I also ghost write and act as “the journalistic medium” for those who are challenged to do for themselves with any consistency, I love, love, love being the editor to an excited author.

If I had my way all the time (smile), I’d turn every ghost writing client ultimately into a writer for themselves–for it empowers you deeply to write and speak as yourself, for yourself and with enthusiasm and self-confidence. A ghost or journalist can do a great job too but the closer to the source a message is born, the more potent it may be.

What stops you from communicating with EASE for yourself about your business, your passions, your hobbies, your causes, your personal writing projects?

I know what can stop me and what I work to keep out of my way. And it is my mission to help as many as possible get out of their own way too.

Call me Catalyst.

For the past 18 months I have been hosting a writing group that meets each Tuesday to TALK about writing and blogging and creativity and overcoming fear and resistance to writing for one’s self and one’s ventures, professional and personal.

Each week I am given the opportunity to “creatively unlock” not only myself but as many as two dozen attendees. Many come weekly and some since the beginning. One regular, calls the time her group therapy. We all laughed the first time. Now when someone new comes claiming they don’t “blog”  basically another term for writing) for who would care what they had to say and whatever would they write about, we regulars glance at each other and declare it time for a “creative intervention.”  And in shortly thereafter (most of the time) our reticent or would be writer is clear they have a perspective worth sharing with others. After which some jump right in and return reporting they are now officially blogging or getting set to start.

Gratitude is abundant in our weekly time together and the most striking feature these days of “Circle” as some call it or “Tuesdays with Deborah,” is the community blog of the same name spawned out of Tuesday conversations. What is striking about it is the variety of posts and the enthusiasm of the contributing writers. That enthusiasm is what it is all about cultivating for me.

The secret ingredient to the success in this instance is “community support.”  We are better individually for how we interact as a group. We are a growing and extended family. We come weekly wanting to write authentically, boldly and consistently. Or we come to find the motivation to try to begin. We are all at different places and stages. And all are welcome wherever they are in their Writing Pilgramage.

The act of writing is not always easy even for the natural writer (like Me!). And support makes all the difference. Let me say again, “Support Makes All the Difference.”

Again I ask, in an age when it is easier to self-publish, why not help yourself to it?

More to come. Stay tuned for Part 2 and 3. And if you are thinking you want to write but don’t have a clear sense of your voice and vision and purpose for your writing, may you seek out support from someone and soon. I am actively listening for one!

Does Your Marketing and Writing Pass The Four-Way Test?

From the earliest days of the organization, Rotarians were concerned with promoting high ethical standards in their professional lives. One of the world’s most widely printed and quoted statements of business ethics is The Four-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was asked to take charge of a company that was facing bankruptcy.

This 24-word test for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy. Adopted by Rotary in 1943, The Four-Way Test has been translated into more than a hundred languages and published in thousands of ways. It asks the following four questions:

“Of the things we think, say or do:

1. Is it the TRUTH?

2. Is it FAIR to all concerned?

3. Will it build GOODWILL and BETTER FRIENDSHIPS?

4. Will it be BENEFICIAL to all concerned?”

Recently, I had the pleasure of speaking to the Redmond Rousers Rotary members and it was special for it was my inaugural Rotary speaking engagement (with opportunity #2 coming soon!). It was exciting to be the program speaker and it was simply a lot of fun. The members were good sports as I took control of the literal “classroom” we occupied and they “winged it” in a writing prompt I customized for the evening (smile).

A fine curry was served for dinner and my “non-speech” went off without a hitch and we accomplished good stuff in 20 minutes. Keeping the content simple and the conversation flowing worked like a charm. Yes, I easily stayed within the time limit and facilitated a rousing dialogue. (Communicating with heart and simplicity works pretty much all the time too!) Turns out the Rousers each have a favorite story to blog about in the future and I look forward to seeing the Rouser’s Blog feature many more contributors and perspectives. (Keep me posted Kelly!)

I had been invited to speak two months back by Kelly Kyle, current President of the Rousers, who is an enthusiastic leader of a now growing chapter. Kelly has done a lot of PR in the last 18 months that has boosted awareness of the Service Projects of this Rotary Chapter via blogging and writing and social media marketing.

The most recent fundraiser, the Coupe de Cascades, (a 425 mile bike ride in a single day) even attracted the attention of Race Across America and may soon be an official qualifying race that occurs in Washington State. Here again Authentic, Heartfelt and Savvy Social Media Marketing and yes, blogging and writing, helped raised the level of awareness on what one local chapter of Rotary is up to.

How did the Rousers get so “SMART?” I happen to know this story because it was more than a year ago, Kelly also started coming (when her busy schedule allowed) to the weekly Writers/Bloggers Support group I host. I remember the day that Kelly shared how the Rousers had invested and wisely so into learning how to use blogging and social media practices to genuinely attract new members AND community support for their events.

The Rousers as a chapter agreed to “invest” in something significant. Kelly received excellent coaching and support and training from Blaine Millet of Word of Mouth on Steroids. What Blaine suggested and trained Kelly on intensively (at first) is what I suggest all my marketing and writing clients embrace as well. Some do and some don’t and frankly, “It’s Simply A Smart Marketing Strategy.” (And if your hurdle is authentic self-expression, well there is a solution for that…close at hand) Writing (for Marketing YOU) is best done with a truly authentic voice (yours~not someone who writes for you) that can also pass the Four Way Test. Yes, I know  that last statement is my strongly held opinion.

Developing that “voice” may not happen overnight but working to discover yours and refine it is worth the effort. Then with thoughtful timing of social media efforts and all other marketing, you will see positive results. And like all great relationships, it takes time to develop and may seem like a whole lot of work at first ~ and it’s worth it!

Over the next year plus, Kelly got into a writing and PR rhythm and beneficial things began to happen that were good for the recipients of the Rouser’s support and good for the chapter’s membership base.Guess what grew? (Imagine, your business and you experiencing the same kind of growth and good will!)

I’d like to make a suggestion that I hope you dear readers take to heart and put to work post haste.

Please take a lesson from the principles of 1.) the Four Way Test and 2.) the application of it through Social Media and specifically blogging about the wonderful activities supported by the Rousers of Redmond. If Kelly can do it with the right support, so can you!

Why not let the Four Way Test be a litmus test each time you consider the writing and promotions you will be publishing in the name of growing your business and creating and supporting your online presence and reputation? And let being social while marketing with bold truth and colorful story and authentic intentions be your guiding tenets.

Being Real Inspires. Telling Stories Captivates. Paying It Forward Feels Great.

May you feel comfortable in sharing YOU in your marketing message and writing and know where to go for a champion if support and a push is needed.

P.S. (Funny thing, I’ve been hoping to meet Blaine ever since I heard that story from Kelly the first day I met her and “rumor” has it we are having a cup of coffee sometime soon…I’m counting the days!)

 

 

 

 

 

 

Thumbtack marks the spot for Trusted Local Resources

Recently I joined an online resource and website that exists to help those in need find local and trustworthy sources.

Who wouldn’t want to be found for being a service provider that can be trusted and referred.

I strive to attract the “write” business opportunities and have fun doing what I love. Do you? And presuming you love what you do, DOES your site tell that story? Let’s Talk.

Master Your Voice – Write and Speak Authentically