Please stop trying to be clever. How about being real?
I’ve got a question I’m really hoping a reader or two answers:
Where did you learn how to writing business and marketing copy?
I invite you to pause and think about the origins of your beliefs about what makes for good messaging and ask yourself a follow up question:
Does it reflect who you are OR did you borrow someone else’s specific set of writing instructions to attract so many customers you’d be making a five figure income by way of internet marketing strategies PROVEN to work by many others before you…or so they say on that website with the neverending cascading style sheet that allows for an unending page with multiple opportunities to CLICK HERE NOW to register for this SPECIAL PRICING and BONUSES…(gasp!)
Here endeth the run-on sentence and begins my attempt to make a point that I regard as extremely important.
Being a 20+ year student of marketing, and a 35+ year student of writing for both pleasure and my profession, I appreciate, cherish, study, analyse, scrutinize and celebrate language for all that it makes possible among us humans. In short, the written and spoken word and communication is dear to me.
Now, I know that there is always going to be an attempt to crystallize and systematize writing as the creative and technical skill it is.
The point is there are two sides to the coin. The raw, fun, juicy, heartfelt, honest, vulnerable, tactile, passionate and meaningful content deserves to be expressed AND at the same time it needs to be somehow organized into a coherent and logical format that can be read, understood, digested, integrated and acted upon–once the reader determines that the solution needed is before them–in the form of you or your service or product offering.
And the truth is, I’m not a huge fan of cookie cutter systems. I also though see the value of having a plan and sticking to it long enough to discern what is working.
I see value in systems and best practices (within reason). Yes, within reason do I myself follow the plan, with permission to go with “plan b” in the wings (typically based on spontaneous inspiration from a current event).
Blogging for business for example: there is a question that comes up pretty much weekly when new participants attend a group I host weekly. Can I blend personal and business? Put another way, how much of me do I let shine in my writing?
I first heard this “true story” many years back. And I even found “the story” and its picture today. And I hope it illustrates well what I am attempting to communicate.
At one end of Bangkok Chinatown, in the temple of Wat Traimit, is hidden the world’s largest solid gold Buddha image. Weighing in at five and a half tons, the 15-foot tall seated image is uncountable worth.
The Golden Buddha was cast with solid gold sometime in the 13th century and is an excellent example of the gracious Sukhothai style that is still very much in favor to this day. At some point, it was covered in plaster, most likely in an attempt to hide the valuable icon from thieves or looters.
The disguise was so good that everyone apparently forgot about what was hidden beneath for more than five centuries. King Rama III had the statue moved to Bangkok and installed in a temple that later fell into disuse and was completely abandoned around 1931.
The true nature of the Golden Buddha wasn’t discovered until it was moved to its present location at Wat Traimit in 1955. When the image was being prepared for its move, some of the plaster was chipped off, revealing the gold underneath.
The statue sits in a plain building just barely big enough to hold it within the temple compound. On the terrace outside of the room housing the Golden Buddha are some interesting fortune-telling machines.
By the end of this year the Buddha image will be relocated to a newly built grand hall nearby which all people will never get too close to it.
Please don’t encase yourself in a protective coating…so that your writing is dulled by convention established by those who design one size fits all best practices.
Best practices and ideas that work deserve to be observed AND I see the value in bending the “rules” and being yourself. For in tossing out the rules and really showing the world who lives through your writing, I have to wonder who you might catch “in your net” you might not have?