At today’s Tuesdays with Deborah session, we engaged topics that are asked by reticent bloggers and often revisited by experienced bloggers.
What is a blog? What is a blog post?
A blog is a collection of web content, usually writing. A readable blog post is about 200 to 600 words long. A good blog post is something that will be found and read by someone who is interested in a topic. What topics do reticent bloggers have in mind?
Where are blogs?
The best place for a blog is high on the list of search results returned to a search engine user. Readers find bloggers who effectively refine their understanding of relevant search terms.
Writers blog! Businesses develop, grow, and maintain customer bases through relevant and timely blog posts. People with common knowledge and information needs find each other through the authoring of, and reading of, blogs.
When is a blog post visible?
A blog post is visible as soon as the author decides to publish a piece. Writers with experience in printed materials can be assured that a “published” blog post can be changed after it is published. Each blogger develops an sense of when a piece is ready for publishing. Each blogger develops an individual sense of how often to publish new content.
How are blog posts created?
Blog posts are created using a software tool such as WordPress, the software used for the Tuesdays with Deborah blog. Blogging tools have features that feel like word processing: writing, formatting, and saving. A key difference between word processing and blogging is a “publish” mechanism for making content visible to readers.
The content of blog posts is developed through each writer’s unique writing practice. When is a good time of day for writing? Where is a good location for the writing process? What gets in the way of writing – distractions? Multi-tasking? The internal editor who gets in the way of first drafts being created? Some writers identify clothing that makes writing easier or harder.
Bloggers discover that developing the content is more challenging than learning software features for creating posts.
Answers to the previous questions of who-what-when-where-and-how all come from the question:
Why create a blog? What causes a reticent blogger to enter the world of blogging?
There are many right answers to the questions of what to write, how often to post, etc. Good approaches for any one blog come from on-going refinement of a blog’s purpose.
Understanding a blog’s purpose is not a pre-requisite for beginning a writing/blogging practice. Discovering a blog’s purpose begins with an idea, leading to some drafts, leading to some publishing, leading to some feedback, leading to a refined understanding of purpose and how to fulfill the purpose.
Reticent bloggers are invited to register for the site, read and comment on posts, try out what feels like a word processing tool for adding a new post, and then take a deep breath and press the “publish” button.
Right now, the editor in my head wants a few things different about this post. But the writer will press the “publish” button, in this safe space, and the editor can have a turn on another day.