What might it look like for you to stand out online and offline from the crowd? This is what we are tackling week after week and this will be the theme of the new series starting February 29th. And once again I return to a virtual mentor of mine whose message is always helpful to hear again and again and again. He’s as purple a cow as can be.
- Purple Cows Forever
Seth Godin on Standing Out
This TED Talk from 2003 in Monterey, is for me evergreen. Technology as mentioned by Seth aside, has changed SO MUCH since Seth gave this talk. He mentions getting on the home page of Google might be important, or these days first on any of the major search engines? He speaks to the TV Industrial complex as being “dead” but the state of TV seems healthy and has healthy competition among the bevy of cable channels and distribution sources Provided you are a member…( Hulu, Netflix to name the two I access.) I still see ads. Clever. Shorter. And Frequently.
Provocative. Shocking. Different. Can you present your ideas this way, somehow?
Timely. Infused with enthusiasm. With total belief. Can you write and speak to your subject matter Just in Time and full of conviction for it?
One video or post at a time we COULD create a tipping point. One person sharing with another and being a champion or advocate, we will create a tribe that follows us with devotion, opens our newsletters, our specially time emails, BECAUSE they care, BECAUSE we speak of something that matters to them.
And, this is not to say that the random non-sequitur is not appreciated. It is. For it is surprising to a reader expecting another Power Writing Tip to get something different from time to time. As a recipient of many newsletters (for I like research to come to me) I too can fall asleep at the wheel of monitoring marketing activities of admired colleagues. (Truth be I really appreciate the Power Writing Tips! and hence they come first to mind as an example to share. Good form and great content.)
As creature of habit, we like to be soothed with what we like and expect and I propose we appreciate a shake-up every now and then. It reminds us that Change is a Part of Life.
Being Remarkable could appear as us being more transparent than normal, or sharing an extreme viewpoint we are prepared to back up; Something other than towing the line of public opinion.
Being Remarkable to me says that we are saying: “I am comfortable in my own skin. I know first my personal brand and I know when and how I will deviate from the formula.”
Take Significant Relationships (where we work, who we date, who we marry): classically it is suggested they will eventually grow dulled and grey, UNLESS, we shake it up and stay conscious/awake and try new things from time to time to mix up the mix of what works. Surprises are always revitalizing in life and can be in business.
For example: Let me just say that there has been nothing boring about raising a child from Zero to her current age of 12 (and to think I have 6 more years officially as her “ruling parent” (smile).Parenting is my greatest teacher where it comes to writing, negotiating, marketing and politics and it is a gift I treasure daily (even when I had to restore my balance with another walk!)
If you were to think of your business venture as a relationship you wanted to stay “awake, fun, profitable, productive, enjoyable, interesting ( to you and others) and meaningful (again to you and others)” WHAT would you be prepared to do? To create? To maintain? To keep fresh and relevant. (Or in otherwords, P.U.R.R.fect)
My mission remains to create enthusiasm for the written word, penned by us, the thinkers of the thoughts and ideas. I’ll do this one person and client at a time knowing when I do remarkable work, the impact I have is amplified. I invite you to learn to do for yourself, the same.
Why? It helps more people all around when we do so.
And if you have already read Purple Cow, Free Prize Inside, The Dip or all the other Seth Godin offerings, but not this one yet, go ahead Poke the Boxand jump in.
We can’t be reminded to do the key things that are crucial to maintaining awareness where marketing and promotion are concerned. And with all the DIY ways to start up yourself, why not?