Seth Godin (demi-god) On Being Remarkable

What might it look like for you to stand out online and offline from the crowd? This is what we are tackling week after week and this will be the theme of the new series starting February 29th. And once again I return to a virtual mentor of mine whose message is always helpful to hear again and again and again. He’s as purple a cow as can be.

Purple Cows Forever

Seth Godin on Standing Out

This TED Talk from 2003 in Monterey, is for me evergreen. Technology as mentioned by Seth aside, has changed SO MUCH since Seth gave this talk. He mentions getting on the home page of Google might be important, or these days first on any of the major search engines?  He speaks to the TV Industrial complex as being “dead” but the state of TV seems healthy and has healthy competition among the bevy of cable channels and distribution sources Provided you are a member…( Hulu, Netflix to name the two I access.) I still see ads. Clever. Shorter. And Frequently.

Provocative. Shocking. Different. Can you present your ideas this way, somehow?

Timely. Infused with enthusiasm. With total belief. Can you write and speak to your subject matter Just in Time and full of conviction for it?

One video or post at a time we COULD create a tipping point. One person sharing with another and being a champion or advocate, we will create a tribe that follows us with devotion, opens our newsletters, our specially time emails, BECAUSE they care, BECAUSE we speak of something that matters to them.

And, this is not to say that the random non-sequitur is not appreciated. It is. For it is surprising to a reader expecting another Power Writing Tip to get something different from time to time. As a recipient of many newsletters (for I like research to come to me) I too can fall asleep at the wheel of monitoring marketing activities of admired colleagues. (Truth be I really appreciate the Power Writing Tips! and hence they come first to mind as an example to share. Good form and great content.)

As creature of habit, we like to be soothed with what we like and expect and I propose we appreciate a shake-up every now and then. It reminds us that Change is a Part of Life.

Being Remarkable could appear as us being more transparent than normal, or sharing an extreme viewpoint we are prepared to back up; Something other than towing the line of public opinion.

Being Remarkable to me says that we are saying: “I am comfortable in my own skin. I know first my personal brand and I know when and how I will deviate from the formula.”

Take Significant Relationships (where we work, who we date, who we marry): classically it is suggested they will eventually grow dulled and grey, UNLESS, we shake it up and stay conscious/awake and try new things from time to time to mix up the mix of what works.  Surprises are always revitalizing in life and can be in business.

For example: Let me just say that there has been nothing boring about raising a child from Zero to her current age of 12 (and to think I have 6 more years officially as her “ruling parent” (smile).Parenting is my greatest teacher where it comes to writing, negotiating, marketing and politics and it is a gift I treasure daily (even when I had to restore my balance with another walk!)

If you were to think of your business venture as a relationship you wanted to stay “awake, fun, profitable, productive, enjoyable, interesting ( to you and others) and meaningful (again to you and others)”  WHAT would you be prepared to do? To create? To maintain? To keep fresh and relevant. (Or in otherwords, P.U.R.R.fect)

My mission remains to create enthusiasm for the written word, penned by us, the thinkers of the thoughts and ideas. I’ll do this one person and client at a time knowing when I do remarkable work, the impact I have is amplified. I invite you to learn to do for yourself, the same.

Why? It helps more people all around when we do so.

And if you have already read Purple Cow, Free Prize Inside, The Dip or all the other Seth Godin offerings, but not this one yet, go ahead Poke the Boxand jump in.

We can’t be reminded to do the key things that are crucial to maintaining awareness where marketing and promotion are concerned. And with all the DIY ways to start up yourself, why not?

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About Deborah Drake - Authentic Writing Provokes

Deborah Drake is on a Creative Writing Mission (be you writing for business or otherwise) : To get you to love doing your own writing and express yourself confidently and with authenticity and whole heart. Writing in this age of "the world being your oyster," what will it take for you to chase out "for good" the disbelief that you can't write as yourself and for yourself and attract GREAT readers and clients? Consider this writing coach like an assignment a la Peace Corps...she will teach you how to not only plant that garden and harvest the yield, but craft your own recipes in a cookbook you can then self-publish and market boldly with enthusiasm that lights up a room. Writing is good for the soul, good for business and therapeutic and to be able to authentically self-express who we are, what we do and what we care about in this age is PARAMOUNT. Can you?

One thought on “Seth Godin (demi-god) On Being Remarkable

  1. I really enjoyed this TED talk. And yes, you still see tv ads, but it’s the appendage chopping boomerang selling pizza in italy, or the clear fact that the main ingredient in doritos is unicorn tears, that you (ok, just I) remember. They’re purple cows…they make you stop and say “huh. lookie there.”

    I’ve been fond of saying “Once you’ve seen one panda, you’ve seen them all.” this very sfw picture proves that statement wrong: http://4.bp.blogspot.com/_wxtlJNkl3pE/SkBZBu63OHI/AAAAAAAABGM/PGs2B8iA4J8/s400/panda-bear-emoticon1.png

    The other thing about a purple cow: it’s simple. You see it, it’s purple, its function is to be observed. And chew cud. If the world at large can’t look at your business / services and see it with the simplicity of a purple cow, you’re a little screwed. That’s what I’m working on now. Simplicity. Not being screwed.

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