The Tip Sheet from Let’s Demystify the WordPress Dashboard

Stephen and I enjoyed presenting the pilot of the Workshop on Demystifying the WordPress Dashboard. And here is the much awaited tip sheet.

This list represents Let’s Start with Easy to Sustain SEO Attractability that can be easily remembered and maintained from first blog post to last and to every page.

First things first: Creating a User Profile

  1. Keep your bio details relevant and current.  Fill in all fields you can.
  2. As a publicly searchable profile this serves your quest to be found and identified.
  3. Use an Avatar or a Gravatar. And update this too like your bio. A current picture is ALWAYS best.

Must Have Plugins and Functionality (according to Stephen and Deb):

Akismet for filtering Spam
Google Analytics for tracking visitors and what gets attention from them
Google XML Site Map for the spiders to more easily scan your site
SEO Ultimate or All in One SEO
Share Buttons or AddToShareAny  (for Social Media Sharing with ease)
Social Profiles Widget (cool graphics that link to your social media links)
Smart YouTube Pro (if you like inserting videos0
NextGEN Gallery (to organize your photo galleries)

Writing: Creating and Cleaning Up a Blog post

  1. First Write on your topic or theme from your heart and authentically for your human reader
  2. Give it a meaningful title (that may be different from the title in your Meta Title SEO field
  3. Select a category or two (from your list of themes you write on)
  4. Add Tags that can be 2 to 4 word phrases  that “tag” what your post is about.
  5. Use links to create a web of connectivity between your pages/posts and other sites you are siting  (and fill in alt text for the hover text of the hyperlink you insert that opens in a new window.)
  6. Fill in Meta Data in SEO fields (SEO Ultimate or All In One SEO)

SEO: Get your metadata into shape and use it to your best advantage:

  1. Figure out the keywords you most want to target. How might others be searching for you?
  2. Create a metadata master file to keep track of your most important terms.
  3. Fill out all the SEO fields, for each blog post and each page on your site:
  1. Meta Title 60 characters: Branding | Keywords | Title of blog
  2. Description field 140 characters: compelling and uses relevant keywords. Sometimes this field might be called “excerpt” or “what this blog is about” or something else.
  1. Keep refining your metadata as you learn more about your market and how people may be searching for you.

 

It might seem like a boring chore to go back and update your metadata, but I promise you it’s one of the most powerful things you can do to help your blog be found and rise above over time as you write a body of work.

Images are Good for SEO TOO:

  1. Have you named your file with keywords that make sense?
  2. Have you filled in the description?
  3. Is a caption appropriate?

Tools for Backing Up Your Site:

  1. Export content on a regular basis (all posts, pages, comments, tags, categories)
  2. Xcloner the recommended Plugin for Exporting your files and content data

Updating WordPress and Your Plugins:

  1. Backup your content first.
  2. Deactivate all Plugins
  3. Update your WP version from your site or your hosting service (via Simplescript)
  4. Reinstate one Plugin at a time and TEST for working correctly before updating another.
  5. Wait a few weeks for new versions to have “bugs” worked out. No need to be updating EVERY time a new version is issued. This also gives Plugin developers the chance to update their Plugin versions as well.

 

 

 

It’s about finding TRUE enthusiasm. First yours. Then theirs.

Featured

Are you FABULOUS at what you DO and CARE about but hesitant to boldly express and market yourself?

I look forward to supporting you with…

Writing Coaching (Interested in enjoying writing for yourself?)…
Writing Services (Developmental Editing, Ghost Writing, Copyediting)…
Practical Marketing Coaching (Let’s determine what works for you!)…
Extremely Productive Brainstorming (will surprise you)…
Market Research (My favorite hobby!)…
Social Media Marketing Strategy…(It’s always about being relational)

It all starts with saying yes to an exploratory conversation.

Your Authentic Voice for Self-Expression will thank you for it.

To your thriving and success as defined by you.

SONY DSC

 

Deborah Drake ~ Catalyst, Writer, Editor
deb@deborahdrake.com
206.250.1855

Because Authentic Work represented by Authentic Writing and Self-Expression is Magnetic…

Does Your Marketing and Writing Pass The Four-Way Test?

From the earliest days of the organization, Rotarians were concerned with promoting high ethical standards in their professional lives. One of the world’s most widely printed and quoted statements of business ethics is The Four-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was asked to take charge of a company that was facing bankruptcy.

This 24-word test for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy. Adopted by Rotary in 1943, The Four-Way Test has been translated into more than a hundred languages and published in thousands of ways. It asks the following four questions:

“Of the things we think, say or do:

1. Is it the TRUTH?

2. Is it FAIR to all concerned?

3. Will it build GOODWILL and BETTER FRIENDSHIPS?

4. Will it be BENEFICIAL to all concerned?”

Recently, I had the pleasure of speaking to the Redmond Rousers Rotary members and it was special for it was my inaugural Rotary speaking engagement (with opportunity #2 coming soon!). It was exciting to be the program speaker and it was simply a lot of fun. The members were good sports as I took control of the literal “classroom” we occupied and they “winged it” in a writing prompt I customized for the evening (smile).

A fine curry was served for dinner and my “non-speech” went off without a hitch and we accomplished good stuff in 20 minutes. Keeping the content simple and the conversation flowing worked like a charm. Yes, I easily stayed within the time limit and facilitated a rousing dialogue. (Communicating with heart and simplicity works pretty much all the time too!) Turns out the Rousers each have a favorite story to blog about in the future and I look forward to seeing the Rouser’s Blog feature many more contributors and perspectives. (Keep me posted Kelly!)

I had been invited to speak two months back by Kelly Kyle, current President of the Rousers, who is an enthusiastic leader of a now growing chapter. Kelly has done a lot of PR in the last 18 months that has boosted awareness of the Service Projects of this Rotary Chapter via blogging and writing and social media marketing.

The most recent fundraiser, the Coupe de Cascades, (a 425 mile bike ride in a single day) even attracted the attention of Race Across America and may soon be an official qualifying race that occurs in Washington State. Here again Authentic, Heartfelt and Savvy Social Media Marketing and yes, blogging and writing, helped raised the level of awareness on what one local chapter of Rotary is up to.

How did the Rousers get so “SMART?” I happen to know this story because it was more than a year ago, Kelly also started coming (when her busy schedule allowed) to the weekly Writers/Bloggers Support group I host. I remember the day that Kelly shared how the Rousers had invested and wisely so into learning how to use blogging and social media practices to genuinely attract new members AND community support for their events.

The Rousers as a chapter agreed to “invest” in something significant. Kelly received excellent coaching and support and training from Blaine Millet of Word of Mouth on Steroids. What Blaine suggested and trained Kelly on intensively (at first) is what I suggest all my marketing and writing clients embrace as well. Some do and some don’t and frankly, “It’s Simply A Smart Marketing Strategy.” (And if your hurdle is authentic self-expression, well there is a solution for that…close at hand) Writing (for Marketing YOU) is best done with a truly authentic voice (yours~not someone who writes for you) that can also pass the Four Way Test. Yes, I know  that last statement is my strongly held opinion.

Developing that “voice” may not happen overnight but working to discover yours and refine it is worth the effort. Then with thoughtful timing of social media efforts and all other marketing, you will see positive results. And like all great relationships, it takes time to develop and may seem like a whole lot of work at first ~ and it’s worth it!

Over the next year plus, Kelly got into a writing and PR rhythm and beneficial things began to happen that were good for the recipients of the Rouser’s support and good for the chapter’s membership base.Guess what grew? (Imagine, your business and you experiencing the same kind of growth and good will!)

I’d like to make a suggestion that I hope you dear readers take to heart and put to work post haste.

Please take a lesson from the principles of 1.) the Four Way Test and 2.) the application of it through Social Media and specifically blogging about the wonderful activities supported by the Rousers of Redmond. If Kelly can do it with the right support, so can you!

Why not let the Four Way Test be a litmus test each time you consider the writing and promotions you will be publishing in the name of growing your business and creating and supporting your online presence and reputation? And let being social while marketing with bold truth and colorful story and authentic intentions be your guiding tenets.

Being Real Inspires. Telling Stories Captivates. Paying It Forward Feels Great.

May you feel comfortable in sharing YOU in your marketing message and writing and know where to go for a champion if support and a push is needed.

P.S. (Funny thing, I’ve been hoping to meet Blaine ever since I heard that story from Kelly the first day I met her and “rumor” has it we are having a cup of coffee sometime soon…I’m counting the days!)

 

 

 

 

 

 

We all need an online presence that is “about us”: Not “stealth”

In an age where you can create an online profile as easily as you can start an email account, it makes sense to me to populate your new profile with some basics–at the very least.

Ideally, your online profile tells a wonderful story about you, making it that much easier for me and others to match-make on your professional behalf.  If I know who you are before you get to my event and my room, I assure you I will create opportunities for you connect with others I know are coming.

The other day I made an introduction to a first time guest, who oversees a blog all about dogs that needs contributors, that she might be interested in knowing the writer/illustrator/artist in our circle, who is also a storyteller, creator of toys and who does custom dog portraits that are very cool! They struck me as a good a match because I knew what each did for their livelihoods. I enjoy connecting people with each other and especially when business grows out of it.

There could be a grand synergy between any two people if each knows what the other is and does and needs.

If you are seeking that next perfect client or a full-time position, doesn’t it make sense to make the effort to share the really good stuff about who you are, what you seek, what you have accomplished and give us a strong picture that is current and lets us spot you quickly at an event we are both attending?

So many seem to initiate an account, barely start a profile, promise themselves to come back to it, and never do. There is a solution to this scenario, but it involves some in depth critical work initially and gentle maintenance thereafter.

As I see it, the key is to develop your full professional profile from the ground up, fill in the stories behind your accomplishments, commit to maintaining it and then get back to working on your business, out in the world. Would you not rather be meeting new contacts online and at events that might know who you are before you get there and seek you out? Or would you just as soon tell the same story over 10+ times to those attending?

If I could ask every member of this community to do but one thing in the next week it would be:

Check your online profile for its “greatness” and a story that reflects who you are. Does it tell your story clearly, engagingly, authentically?

And if you find your canvas is pretty blank (no picture, no summary, no promotion, no involvement in discussions) there is no time like the present to make it happen. And if your profile needs a dust-off and some fresh new content be it your image or logo or links to associations and your contact information, by all means, take that on!

Who will thank you? Who is the winner? I will as one of your community members who looks forward to knowing you should our paths collide online or in person at an event. The future client who can now identify you is another.  And what about the referral partners that are in abundance that you don’t yet know. We all win when community member profiles are current, interesting, multi-dimensional reflections of who we are and what we do and what we seek and offer.

If you need a little guidance on how to go about creating a vibrant profile that showcases you, I can wholeheartedly recommend a book originally written for jobseekers. Résumés that Resume Careers byDon Burrows puts one systematically through a discovery process that yields a great final piece on Brand and Company You. Or you can repurpose your profile content for your website, your blog, or to launch article ideas or seek work if that is your goal. It may take you weeks to complete, but it is worth the sweat equity.

As I see it and experience it, Biznik, in particular, as a community is a stellar example of the hybrid use of online and in-person opportunities to connect and help each other and ourselves.

Are you making it easy for us to do so?

 

The Power of Support: It Works!

Today was an exciting day as I coordinated with Jill Salzman, founder of a growing network of meet-ups, to become the newest host in the Momtrepreneur Exchange network — a national network that has literally blossomed by Word of Mouth and with the aid of Social Media.  Requests to start groups came to her in a stream she had not anticipated and deservedly so, in my opinion. For her heart and mind were in the right place when she created the Network based on her own personal experiences as a “momtrepreneur” running a pair of businesses and oh yes, taking care of family…

And here is the WOW factor… 26 groups in 17 states have formed in the last five months!

Sounds like she recognized a need and filled it! A need she wanted for herself and others…

Sounds like her authentic vision to build a network of support in a way that is easy and affordable to the participants is on fire for good reason.

Are you both an entrepreneur and parent? How’s it going? I have been since 2007 and it’s one of the best choices I ever made. Another best choice I made was to say yes to motherhood.

Seriously though, isn’t it fun balancing growing a business and raising a family? (For me the ” musical sound of 2:25″ is a gentle reminder via my cell phone the school bus lands in 10 minutes!)

Support Benefits Everyone Involved

So ask yourself, gentle reader and business professional (be you a small business or a solo-preneur) Would a community of support that provides gentle accountability, business education and creative masterminding and inspiration help your new and developing business or re-energize your established business?

October 14th I am pleased to be facilitating the Inaugural Gathering of the Momtrepreneur Exchange in Bellevue, WA.  I join a network of 25 other meet-ups in 16 other states.

Each meeting (except the inaugural) will offer a brief speaker on a topic of interest and ALWAYS  leave ample time for connecting and dialogue.

My favorite style of events these days are those that allow ample time for a real conversation. That kind of conversation that we have to tear ourselves away from! You know what I am talking about!

I’m so excited to be launching the newest city and hub of the Momtrepreneur Exchange Network! Funny thing was it took no time at all to get things organized and rolling today, ONCE, Jill Salzman, Founder, and I connected. We played phone tag for a week  or more first and that was fun in its way (smile.)

You could say that she and I were both equally, pleasantly persistent. And that persistence made all the difference.

What Jill created based on an elegantly simple model is a great vehicle for building community, developing one’s business, and sparking prosperity and creativity! It takes a village I say.

My own monthly group will meet the 2nd Thursday monthly from 1-3 at Friends, Philosophy and Tea in Bellevue, my personal center of the Universe (smile). I am SO excited!

Yes, I chose my favorite place to congregate and a time convenient for me BUT I have luck with this place and this time slot for a weekly event I host for Writers and Bloggers, that is typically attended by 12+ regulars and new faces week after week. We have come to depend on each other for gentle accountability (or “friendly harassment”) and sparking our creative minds back into action. New people come and are immediately “absorbed” as they want to be. It’s mighty magical every week

That blogging and writing is getting more consistently and joyfully done each week by group members in between meetings tells me something is working. It’s working. The support and encouragement is working!

I read decades ago in San Francisco Focus that Amy Tan credited her writer’s group for the fact that the Kitchen God’s Wife got completed. This remark of hers has stuck with me for a long, long time.

Are you a Lone Wolf when doing business? Writing? Blogging? If it works for you, more power to you. And through the years  I have heard it said time and again, how it really helps to have true and unconditional support. I know I come to life with a pinkie’s worth of support.

We are living in wonderfully collaborative and innovative times. Technology makes it simpler to start a movement and get the word out.

Why do some movements and ideas go viral quickly and grow like mushrooms after the rain? I propose the AUTHENTICITY at the inception and in the core makes it just that much more attractive to people.

How would you create a network of meaningful support around you and for others?

Social Media, Technology, Writing, Living and the Luddite in Me

“What prompts a person to be writing on their blog on a quiet Sunday afternoon?”, this person asks herself…

This fresh post is inspired by a friend who attended a conference in Seattle: Chris Pirillo hosted his 10th and “final” Gnomedex Conference in Seattle this weekend apparently? While I did not attend myself, a close friend did and shared this initial report that I find noteworthy:

Gnomedex exceeded my expectations. The diversity of subject matter, where the Geek stuff was actually pretty toned down, was fascinating. A couple speakers pushed into the transcendent spheres, speaking of trust and integrity. What one forgets is that Geeks are generally bright in many areas besides their core technical expertise. The more seasoned people are taking a careful look at their entire lives, and asking a lot of tough questions about the world.

The main theme I took away, as did many others, was, “Don’t delay that thing you’ve been wanting to do. Just DO it.”

There were two presentations by people who just decided to make films, despite the fact they’d never done it before. Check out http://lifeinperpetualbeta.com for one fabulous example.

Much more to share when we get together.

Metrics aside for a moment (yes, I know they are dear to your heart where ROI in your business is concerned) I find the phenomena of Social Media as it exists now fascinating.

Why? I think about  the possibility of what can be created between people on opposite sides of the physical world, the huge “personal webwork” we can construct of connections we may have throughout the Globe – as well as in our local backyards and communities.

And current technology for communication via Social Media Channels (abundant as they are)  is to me like having a “fairy godmother.”

Introductions to new and wonderful people can happen naturally and quickly if we choose to blog or read blogs and comment in meaningful ways. If we choose to author articles or to blog (that I use this as a verb makes me chuckle) means we will attract new contacts into our lives.

By what and how we share of ourselves on the web, we create the possibility that like-minded people or those in need of our expertise can find us intentionally through a Google Search, or organically, or by accident, or by recommendation.  Being found by any of these means works for me.

Big into communication as I am, I observe the duality of outcomes via Social Media and Being Social: Social Media fosters connections between people and their businesses and companies and hobbies and causes globally. Connections that stick and some that never have a chance.

Social Media adds to the “noise” in the world at large that we must filter and discern for ourselves. And among that “extra noise” is some really valuable information that has changed my life for the better.

Social Media can feel like intelligence in action. And it can feel like the exact opposite at other times.

And… I have also been considering another by-product of my ability to connect through infinite Social Media Channels which I will call a False Sense of Connection vs. a Truer Felt Sense of Connection.

I can split my focus so much that I ultimately feel “out of touch” with what matters most, while attempting to stay connected to everything and all.

I find I cannot always aggregate all the information found or sent, or at least do so well and with consistency.

Again, I am put in a position to choose HOW and WHERE I spend my time and energy (in any given space of time). And even though technology is a tool that helps organize my information and input and output, and works to keep me organized; I must learn it to use it well or hire someone who knows it, to set me up to use it well.

I am continuously fascinated by the evolving and exciting applications for all of communication technologies at large, and I am seeing a fascinating pattern…when I step way back to observe from a bird’s eye view.

First there was “the Maverick” one great new idea…that as first to market and well executed gained a monopoly on marketshare. It takes time for it to be adopted, integrated and made a part of the average user’s daily life.

At which point IT becomes regarded as something we must have to exist comfortably and be effective.

Then come “the Contenders,” the other options for the same or a similar application and I must CHOOSE to stay with my first choice, or investigate and move on to another “brand” or possibly use both “brands.”

And more choice and innovation keeps being born…that I am using or passing on using or maybe even unaware of?

These days we seem inundated with so many choices.  Some must have and others cause me to ask, is that even necessary?

Can I manage these days doing things in a truly LUDDITE way? Or must I take part in all of the technology at work and play in the world to strike it really rich and fully realize my potential? Like a pioneer, be first to the new land and take full advantage of the new landscape.

I’m as happy as the next person that email exists, that the WWW is used so openly and freely and I wish the lines of local and global communication to remain open.  I champion having a blog and actually have multiples myself.

I am a power user of Social Media Channels; until I occasionally crash and say, I need to unplug a while.  And I did for some part of the Summer, by choice.

Bottomline for me today, is that as much as I appreciate the abundance of technology and our ability to analyze, capture metrics, make wise choices and uses of the applications, and see it favorably impact my business ventures and in time my bottomline monetarily…

NOTHING replaces a face to face connection over tea or coffee or a meal or a shared face to face activity… Handwritten cards are so rare,  getting them is special to me at least…

I’m LOYAL to “brands” that are good to me, even if they raise prices fairly…

I’m more likely to attend an event I was truly personally invited to as opposed to a series of email broadcasts…

I’m into relating with people I like, feel  I know and can trust…

…and there are many other things I could say, but I am trusting you get the trend of my observations…

I’ll be a power user of technology for I am wired that way…to be able to communicate freely with the world at large is exciting. I enjoy it. I feel good at it too. My network is truly global and that makes me want to TRAVEL far and wide. Too bad no one has invented a Transporter that works yet, but for now I will selectively pay the price and go by plane, train or automobile.

And how do I cook you a homecooked meal? Or take a walk with you? Or sit in a dark movie theater and share a viewing of Eat, Pray, Love and then go out afterwards to talk about it face to face? I guess we’ll have to plan ahead for this local activity.

The Duality I embrace: I’ll take my immediate world as low tech as it is and appreciate it as much as the high tech world I “cannot live without.”

Sean Earley's Perspective: Avoiding the Social Media Overwhelm

Last week a “new kid” on the block showed up at Biznik.  Sean Earley who it turns out is originally from Ohio, most recently lived in Seattle, before moving to Germany.  And he is savvy and friendly and enthusiastic about his newfound community at Biznik, from the way he is posting on forums and commenting. All in the spirit of getting to know his global neighbors.

Love it when people are friendly and curious and smart!

Funny/ironic that he lived in Seattle but only discovered Biznik once in Germany? Is that True Sean?  And now we connect as the fellow Social Media enthusiasts and writers we are? I surrender…and will just be GLAD we connected thanks to the Wonderful World Wide Web and a homegrown Social Network that has members worldwide.

And about this post that I “reprint” (thanks Sean!): I really appreciate the succinct clarity of the suggested logic (from the book Groundswell) for using Social Media as the tool it is. Being strategic and on purpose while being also authentic are core values I live out EVERY TIME I write.

Except for those early morning pages of stream of consciousness that clear the cobwebs from my head…

I second, enthusiastically,  the suggested rationale and process that Sean spotlights. In fact I am curious as to how y’all make the best and the most of time spent within Social Networks? Or do you even begin?

Curious minds await your nickel on this evolving “reality” and be mindful reader, that Social Media Marketing is now part of the mix. Yes, you can put your head in the sand a while longer if you must, but really is that wise?

As it makes sense for your business–Integrate.Integrate. Integrate. In time may you feel about Web 2.0 (aka Social Media Marketing) similarly as you did about email auto responders; which is they are here to stay and just like learning to ride that first bike, there is a learning curve but once confident, we ride the bike, not the other way around.

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Before you make the decision to use any social media platform as a marketing tool, you need to evaluate it first and ask yourself how it best serves a specific purpose, otherwise there is the potential to just waste a lot of valuable time, energy and resources without gauging the results.

How, why and even if you use it can and will directly effect the bottom line.

So, before you go tearing into Twitter, or any social platform for that matter, first ask yourself a few, basic, key questions, make some decisions based on these questions and set some goals.

Basically, “how will this tool or platform help me?”

In order to do so, I suggest following the P.O.S.T acronym (originally put out by Forrester)

POST stands for: People, Objectives, Strategy, Technology.

1. People: Who are the people you want to be targeting and how do you identify them? Who is your demographic and where can you find them?

Is Twitter the best place to find them? Is Facebook? Is linkedIn? Or maybe SprouterBuzz, Etsy, Ning, Xbiz, Foursquare? Or…

Are there other platforms that might be better? Maybe there is a forum based on your niche that would be much more effective instead? Maybe a group? Does this demographic even use social networks?

2. Objectives: What are your objectives and what are you hoping to achieve?

Are you broadcasting a message or researching and gathering information? Are you trying to build a mailing list, or get more traffic to your website? Is it for education, communication, relationship building, or customer service? Is it a tool to generating leads, or to build upon existing leads?

Do you want to use it for input or output? Or both?

3. Strategy: What is your strategy? What is the ultimate goal of your efforts? How will you be using this tool to achieve your objectives?

How much time can you afford to spend with these tools in order to positively effect your ROI? How much time is too much time? Will you be in charge of this process or will you outsource?

4. Technology: Based on your plans, which platform is best suited to serve up these goals?

Once you decide on a platform, do you have a good understanding of how to use it? Are you comfortable using it or do you need training? Do you need tools or additional software?

So to summarize, Social media can be a powerful marketing tool, but it can also be an incredible time suck. Following this basic process and asking yourself some very important key questions first will ultimately define success or failure.

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And after all that is it now time push that publish button? Here is to fun and productive blogging be it micro or otherwise.

About this guest blogger: Sean Earley is a professional designer, online marketing and social media consultant, recently transplanted and currently living in Weisbaden, Germany and thanks to Biznik, For more by Sean visit his blog and comment if you are compelled! I for one appreciate his

Krysta Gibson's Perspective: Can Social Media Grow Your Business?

A Note from Deborah:

I believe, I have many things in common with Krysta Gibson, who these days publishes the New Spirit Journal and consults on publishing and businesss and more. And as a happy subscriber to her newsletter, I was struck by this recent “essay” and offering. And thank you Krysta for granting me the go ahead to post to my blog; the place I evangelize about Authentic Writing and My Personal Marketing Manifesto (yes, I have one!)

First and foremost I love Effective Communication that furthers Human Relations. I love reading, writing, speaking, writing, communicating ideas in what ever “language” is your natural form of expression. And I champion people in business and in life confidently expressing themselves be it for their business or their relationships, in the name of having a Purposeful Life Experience, while of this Earth.

Continue reading “Krysta Gibson's Perspective: Can Social Media Grow Your Business?” »

Who Are You, Anyway?: Showing Up Online

For the past few weeks I’ve been pondering all the reasons it’s good to have so much choice in the world, as well as what makes it challenging. Have you ever stopped to count how many choices of everyday commodities there are? Be it bread or shampoo or a professional service provider?

As a loyal shopper at Trader Joe’s honestly I find just the right amount of variety for myself. Stopping by a larger grocery chain quite frankly can overwhelm me. And I’ve had the same end result of overwhelm when I go shopping online for anything.

Say you are trying to pick for yourself a marketing specialist to support you. And there are just too many great looking options to cull through as you search for possible partners.

How does one choose when a friend’s referral doesn’t come to fruition or you want to do a little of your own footwork to confirm for yourself?

How do you decide who to call and talk to as a next step?

Continue reading “Who Are You, Anyway?: Showing Up Online” »

Social Networking: Am I Still Wasting Time?

I’m about to take a break from expressing my healthy and respectful fascination with Social Networking, media darling that it is. But just tomorrow!

In fact, I realized just how much attention and focus I was giving soaking up all things social media, reading more and more articles and unearthing new blogs to scan, comment upon and digging deep into new divine web finds (as I call them) bookmarked for later examination.

So occasionally I make myself stop and unplug for a day–and it’s challenging; voracious reader that I am.

All the time spent, soaking up unending content, has been affecting my sleep and quite frankly, my productivity. Can you relate? Are you ever a bit obsessed with new shiny objects like me? And in some ways history repeats itself.

Continue reading “Social Networking: Am I Still Wasting Time?” »