Category: Sales and Promotion

  • Book Life by Barb Abelhauser

    Book Life by Barb Abelhauser

    YES, writing, editing, formatting, and publishing a book feels like giving birth (not necessarily to an elephant); and for good reason. It also feels REALLY good to know that the book, A BridgeTender’s View: Notes on Gratitude has been spotted in a variety of places all around the world (beyond Seattle, Montana, and Kansas.) “I…

  • When Blogging Becomes a Chore

    Have you ever outsourced or considered outsourcing a design or website development project to save money or time or both? Any number of portals offer us Design and WordPress Development services  that are supposed to make it easy and affordable for us less tech-savvy DIYers–but do they really when we take all into accounts? Even Premium WordPress Themes…

  • Your Job Search: Becoming the Ideal Candidate

    REPRINTED from Your Professional Profile Deborah Drake: Authentic Writing & Communications Mentor, Workshop Facilitator and Co-Author of Burn Your Résumé. You Need a Professional Profile™ – (Winning the Inner and Outer Game of Finding Work or New Business) I believe that Authenticity in communication provokes–every time and always for the better. I believe we all will do…

  • Seth Godin (demi-god) On Being Remarkable

    What might it look like for you to stand out online and offline from the crowd? This is what we are tackling week after week and this will be the theme of the new series starting February 29th. And once again I return to a virtual mentor of mine whose message is always helpful to hear…

  • Does Your Marketing and Writing Pass The Four-Way Test?

    From the earliest days of the organization, Rotarians were concerned with promoting high ethical standards in their professional lives. One of the world’s most widely printed and quoted statements of business ethics is The Four-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was…

  • We all need an online presence that is “about us”: Not “stealth”

    In an age where you can create an online profile as easily as you can start an email account, it makes sense to me to populate your new profile with some basics–at the very least. Ideally, your online profile tells a wonderful story about you, making it that much easier for me and others to…

  • On Editing: Please Take the Kathleen Show's Advice…

    As we approach February 26th and the next offering of the All Day Salon on Publishing Yourself and the Art of  Self-Promotion, I find myself again chuckling at the ardent advice of one radio show host turned internet TV host… Kathleen Slattery-Moschkau http://www.thekathleenshow.com/2010/09/08/self-publishing-a-word-of-advice-to-authors%E2%80%94episode-1/ She is passionate about what she does and it’s clear. She shared that…

  • Authentic Writing: May the Buddha in You Shine

    Please stop trying to be clever. How about being real? I’ve got a question I’m really hoping a reader or two answers: Where did you learn how to writing business and marketing copy? I invite you to pause and think about the origins of your beliefs about what makes for good messaging and ask yourself…

  • Authentic Writing Provokes: The 2am Ride of Paula Persevere (Revisited)

    Can I interest you in exploring and developing your authentic written voice for your business or your creative aspirations? It makes my heart sing to do so. For our Dharma (aka our vocation) seldom feels like work does it?

  • Sean Earley's Perspective: Avoiding the Social Media Overwhelm

    People.Objectives.Strategy.Technology: Social media can be a powerful marketing tool, but it can also be an incredible time suck. Following this basic process and asking yourself some very important key questions first will ultimately define success or failure.