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Everybody writes. Yes, you too.
Chances are, unless you avoid it altogether–which would take a lot of effort–YOU are a writer. Be it email or notecards or the occasional report or marketing copy–writing is done when writing is needed. If you post on Facebook or LinkedIn, or even if you Tweet more than links, you are a writer. As a species…
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Want to Write and Market Better? Start by turning the television off!
Authentic Marketing and Authentic Writing (aka Self-Expression) are very closely linked for me. Basic Marketing Intelligence affirms (through plenty of research) that people will buy for one of two main motivations: Pain or Pleasure. To market via a voice and strategy that amplifies the pains in life gets my attention–long enough to turn me off.…
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Resistance: It really doesn't work
Why not insert a little more you into your writing? Kind of like salt in a recipe. Add to the point it really flavors the dish you are creating.
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Authentic Writing Provokes: The 2am Ride of Paula Persevere (Revisited)
Can I interest you in exploring and developing your authentic written voice for your business or your creative aspirations? It makes my heart sing to do so. For our Dharma (aka our vocation) seldom feels like work does it?
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3 Blogging Principles: Simple Yet Important
It’s agreed. Blogging can and will help your business when you are consistent, congruent and focus on great content. What is stopping you?