Category: marketing

  • Book Life by Barb Abelhauser

    Book Life by Barb Abelhauser

    YES, writing, editing, formatting, and publishing a book feels like giving birth (not necessarily to an elephant); and for good reason. It also feels REALLY good to know that the book, A BridgeTender’s View: Notes on Gratitude has been spotted in a variety of places all around the world (beyond Seattle, Montana, and Kansas.) “I…

  • Everybody writes. Yes, you too.

    Everybody writes. Yes, you too.

    Chances are, unless you avoid it altogether–which would take a lot of effort–YOU are a writer. Be it email or notecards or the occasional report or marketing copy–writing is done when writing is needed. If you post on Facebook or LinkedIn, or even if you Tweet more than links, you are a writer. As a species…

  • The Tip Sheet from Let’s Demystify the WordPress Dashboard

    Stephen and I enjoyed presenting the pilot of the Workshop on Demystifying the WordPress Dashboard. And here is the much awaited tip sheet. This list represents Let’s Start with Easy to Sustain SEO Attractability that can be easily remembered and maintained from first blog post to last and to every page. First things first: Creating…

  • Want to Write and Market Better? Start by turning the television off!

    Authentic Marketing and Authentic Writing (aka Self-Expression) are very closely linked for me. Basic Marketing Intelligence affirms (through plenty of research) that people will buy for one of two main motivations: Pain or Pleasure.  To market via a voice and strategy that amplifies the pains in life gets my attention–long enough to turn me off.…

  • Resistance: It really doesn't work

    Why not insert a little more you into your writing? Kind of like salt in a recipe. Add to the point it really flavors the dish you are creating.

  • Authentic Writing Provokes: The 2am Ride of Paula Persevere (Revisited)

    Can I interest you in exploring and developing your authentic written voice for your business or your creative aspirations? It makes my heart sing to do so. For our Dharma (aka our vocation) seldom feels like work does it?

  • Sean Earley's Perspective: Avoiding the Social Media Overwhelm

    People.Objectives.Strategy.Technology: Social media can be a powerful marketing tool, but it can also be an incredible time suck. Following this basic process and asking yourself some very important key questions first will ultimately define success or failure.

  • Krysta Gibson's Perspective: Can Social Media Grow Your Business?

    A Guest Blog by Krysta Gibson of New Spirit Journal: Social Media is a great tool, and used wisely, with consistency, and in alignment with you and your values, in time yields positive results, new alliances, new business, and grows one’s personal and business networks. Are you “befriending” this technology that is here to stay…

  • 3 Blogging Principles: Simple Yet Important

    It’s agreed. Blogging can and will help your business when you are consistent, congruent and focus on great content. What is stopping you?

  • Who Are You, Anyway?: Showing Up Online

    For the past few weeks I’ve been pondering all the reasons it’s good to have so much choice in the world, as well as what makes it challenging. Have you ever stopped to count how many choices of everyday commodities there are? Be it bread or shampoo or a professional service provider? In our easy…