Category: Authenticity

  • Everybody writes. Yes, you too.

    Everybody writes. Yes, you too.

    Chances are, unless you avoid it altogether–which would take a lot of effort–YOU are a writer. Be it email or notecards or the occasional report or marketing copy–writing is done when writing is needed. If you post on Facebook or LinkedIn, or even if you Tweet more than links, you are a writer. As a species…

  • I’m Tired of Waiting: A Tale of Self-Publishing and Personal Growth

    Ever since I was a little girl, I have dreamed of being a published author. The year I was nine, a poem of mine was published in the Pacific Grove’s very own Poetry Shell AND I got to have lunch with the editor, Lois who happened to be a PG resident like my great-grandmother. I…

  • Co-Authors of Burn Your Resume. You Need a Professional Profile! presenting events June-August

    As the co-author of Burn Your Resume, I am pleased to announce a series of events in Seattle and on the Eastside, beginning this June. Authentically and effectively speaking of yourself and writing about yourself (for that matter) gets easier when you understand who you are and what you have to offer: clients, peers, employers…and…

  • When Blogging Becomes a Chore

    What comes to mind for you when you see the words? Chores. The very word conjures up memories of Saturday mornings spent dusting, vacuuming, doing laundry, weeding and many other unpleasant tasks BEFORE I could play with friends and have fun. Blogging. The other name for writing short pieces or longer articles that are timely, relevant, contribute…

  • Why I “really, really, really” love ~ admire ~ respect Paulo Coelho

    There are three big reasons I “really, really, really” love this man Paulo Coelho, (who has 8.1 Mil FB fans for good reasons–and what about all the fans who don’t do FB). Please take a moment to scan his bio…it is quite inspiring to me. Every time I read it. One could say these things about…

  • May 2012 be the year you FINALLY learn to WRITE as Yourself.

    When I was nine, I was given a Hallmark Diary. Pink Plaid. Locked with a small brass key. I was sure it was secure BUT then no one was actually interested in my nine year old ramblings (right?) Fast forward to 14. I am a freshman in Honors English: My new teacher, a new teacher…

  • The good ideas that run away OR find me.

    Writing is an activity that I personally do as easily as breathing. And yet, there are those who “dread” the very idea of having to write a thank you note. I often wonder where the resistance to writing comes from each time I hear someone express having it. And then there are the good ideas…

  • What’s the Story Morning Glory?

    Say it with me people, “I welcome a fresh new writing challenge for January, because my business and I are worth it!” Our community writing project is working and rather elegantly for some. With each month I see writing from people who are clearly enjoying their process. And I am enjoying you enjoying yourself. “Thank you…

  • Want to Write and Market Better? Start by turning the television off!

    Authentic Marketing and Authentic Writing (aka Self-Expression) are very closely linked for me. Basic Marketing Intelligence affirms (through plenty of research) that people will buy for one of two main motivations: Pain or Pleasure.  To market via a voice and strategy that amplifies the pains in life gets my attention–long enough to turn me off.…

  • Does Your Marketing and Writing Pass The Four-Way Test?

    From the earliest days of the organization, Rotarians were concerned with promoting high ethical standards in their professional lives. One of the world’s most widely printed and quoted statements of business ethics is The Four-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was…