Your Job Search: Becoming the Ideal Candidate

REPRINTED from Your Professional Profile

Deborah Drake: Authentic Writing & Communications Mentor, Workshop Facilitator and Co-Author of Burn Your Résumé. You Need a Professional Profile™ – (Winning the Inner and Outer Game of Finding Work or New Business)

I believe that Authenticity in communication provokes–every time and always for the better. I believe we all will do better work and be more productive as business owners or team members when we are doing work we personally find meaningful.

I also regard myself the picture of RESILIENCE when it comes to being “let go” or “released” from work I enjoyed and was doing well and with whole heart.

Let’s just say that 20+ years in the publishing/advertising/communication arts field has given me the opportunity to be laid off “due to a lack of work” more than FIVE times! Yes, five times. Never fun to experience BUT each time it got easier for me to regroup and begin my job search. And each position I held be it in publishing, advertising, communication arts, marketing, sales, business development, training, coaching taught me skills that I carried forward with me. I AM the Sum of All I have Ever Done.  (And so are you!)

There came a a point in  my career though, that I took a deep professional and personal inventory and determined it was time for me to launch “Me, Inc.”  for I knew I would Never Fire Myself and I Do Great Work. It’s not that I didn’t want to work for a great company, really contribute and make a difference, AND earn more money year after year BUT the organizations I was part of didn’t seem to see what they had in me and they made business decisions as they had to which impacted me and my family and my future.

For the past five years my business card  has read “Catalyst.” I am told I draw out the buried brilliance in my clients (and groups I lead), that they are so close to they can’t see it (much like the nose on our face which is hard to see if you aren’t in front of a mirror.)

We must be our own best and first advocate and raving fan. How can we expect others to champion us enthusiastically, if we don’t believe in ourselves 100%? It can be done but it is tougher when we doubt ourselves somewhere deep inside.

We never forget our name do we? Imagine having an easy and engaging ability to recall of your professional story? Who would you stop in their tracks then?

Do you understand what you are best suited for and enjoy?

Have you the confidence to speak well of yourself?

Have you the enthusiasm to do so consistently?

To know who you are, what you have accomplished and be able to speak of it with ease and grace and confidence and quiet knowing is POWERFUL MOJO. Don and I are on a Joint Mission to Revolutionize through Revelation the way that people understand themselves, value their experience, honor their professional aspirations and HOW they present themselves “on paper” and “in person” when seeking work and new business.

For more on me visit Authentic Writing Provokes. I can be directly reached at deb @ deborahdrake “dot” com.

I welcome hearing from you. It would be an honor to help you achieve the professional goals you want for yourself.

To Your Confidence, Congruency, & Creativity!

Deborah Drake
Office: 425-223-5335
Cell: 206-250-1855

Is it time for you to create interview-producing Professional Profiles for YOU and your career?

© Your Professional Profile 2012. All rights reserved.

The Tip Sheet from Let’s Demystify the WordPress Dashboard

Stephen and I enjoyed presenting the pilot of the Workshop on Demystifying the WordPress Dashboard. And here is the much awaited tip sheet.

This list represents Let’s Start with Easy to Sustain SEO Attractability that can be easily remembered and maintained from first blog post to last and to every page.

First things first: Creating a User Profile

  1. Keep your bio details relevant and current.  Fill in all fields you can.
  2. As a publicly searchable profile this serves your quest to be found and identified.
  3. Use an Avatar or a Gravatar. And update this too like your bio. A current picture is ALWAYS best.

Must Have Plugins and Functionality (according to Stephen and Deb):

Akismet for filtering Spam
Google Analytics for tracking visitors and what gets attention from them
Google XML Site Map for the spiders to more easily scan your site
SEO Ultimate or All in One SEO
Share Buttons or AddToShareAny  (for Social Media Sharing with ease)
Social Profiles Widget (cool graphics that link to your social media links)
Smart YouTube Pro (if you like inserting videos0
NextGEN Gallery (to organize your photo galleries)

Writing: Creating and Cleaning Up a Blog post

  1. First Write on your topic or theme from your heart and authentically for your human reader
  2. Give it a meaningful title (that may be different from the title in your Meta Title SEO field
  3. Select a category or two (from your list of themes you write on)
  4. Add Tags that can be 2 to 4 word phrases  that “tag” what your post is about.
  5. Use links to create a web of connectivity between your pages/posts and other sites you are siting  (and fill in alt text for the hover text of the hyperlink you insert that opens in a new window.)
  6. Fill in Meta Data in SEO fields (SEO Ultimate or All In One SEO)

SEO: Get your metadata into shape and use it to your best advantage:

  1. Figure out the keywords you most want to target. How might others be searching for you?
  2. Create a metadata master file to keep track of your most important terms.
  3. Fill out all the SEO fields, for each blog post and each page on your site:
  1. Meta Title 60 characters: Branding | Keywords | Title of blog
  2. Description field 140 characters: compelling and uses relevant keywords. Sometimes this field might be called “excerpt” or “what this blog is about” or something else.
  1. Keep refining your metadata as you learn more about your market and how people may be searching for you.

 

It might seem like a boring chore to go back and update your metadata, but I promise you it’s one of the most powerful things you can do to help your blog be found and rise above over time as you write a body of work.

Images are Good for SEO TOO:

  1. Have you named your file with keywords that make sense?
  2. Have you filled in the description?
  3. Is a caption appropriate?

Tools for Backing Up Your Site:

  1. Export content on a regular basis (all posts, pages, comments, tags, categories)
  2. Xcloner the recommended Plugin for Exporting your files and content data

Updating WordPress and Your Plugins:

  1. Backup your content first.
  2. Deactivate all Plugins
  3. Update your WP version from your site or your hosting service (via Simplescript)
  4. Reinstate one Plugin at a time and TEST for working correctly before updating another.
  5. Wait a few weeks for new versions to have “bugs” worked out. No need to be updating EVERY time a new version is issued. This also gives Plugin developers the chance to update their Plugin versions as well.