Month: October 2011

  • Want to Write and Market Better? Start by turning the television off!

    Authentic Marketing and Authentic Writing (aka Self-Expression) are very closely linked for me. Basic Marketing Intelligence affirms (through plenty of research) that people will buy for one of two main motivations: Pain or Pleasure.  To market via a voice and strategy that amplifies the pains in life gets my attention–long enough to turn me off.…

  • Authentic Writing Starts with…Listening: Our Most Used Communication Skill

    Most of us are poor listeners. It’s a challenge to be a good listener. Good listeners though get big rewards. And some wonder why they can’t write with ease? The writer that I am LOVES THIS ARTICLE originally authored 1993 that remains as pertinent as ever. Read on and listen for your response and above…

  • Does Your Marketing and Writing Pass The Four-Way Test?

    From the earliest days of the organization, Rotarians were concerned with promoting high ethical standards in their professional lives. One of the world’s most widely printed and quoted statements of business ethics is The Four-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was…